Irresistible Mail: "When Paper and Pixels Converge"

The USPS^® launched a website, www.irresistiblemail.com, where you can go to learn about the endless possibilities when innovative print and technology join forces to create powerful and interactive experiences; in other words, “When paper and pixels converge.”

The site outlines twelve leading-edge innovations, including:

1. Virtual Reality: Immersive, interactive and exhilarating 360-degree storytelling puts your brand front and center.
2. Textured Mail: Amplify your message with expressive inks and varnishes.
3. Near Field Communication: Embedded microchips empower your mail pieces to connect customers to your brand online, without an app.
4. Augmented Reality: Layer digital graphics over your customer's real-life surroundings.
5. Out-of-the-box Formatting: Innovative folds and 3-D structures can surprise and delight recipients.
6. Video: Add video content into your mail piece with an embedded screen, video-enhanced print and more.
7. QR Codes: A quick scan with a smartphone opens up a realm of digital possibilities.
8. Digital-to-Direct: Leverage online behavior to convert shoppers offline.
9. Buy Now: Incorporate instant-purchase technology with the "Buy" button on social media.
10. Trackable Data: Enable smarter campaign results with enhanced analytics and insights for your direct mail campaigns.
11. Variable Data Printing: Incorporate customized text, images and promotions for mail with a personal touch to every recipient.
12. Neuroscience: Elevate your campaigns by understanding how to leverage and optimize the marketing power of mail for your business.